Search Engine Intellect: Best Digital Marketing Institute in Bareilly 2026

Master SEO from scratch with a strong focus on ranking local businesses in Bareilly and nearby cities.

• Fundamentals of search engines & how Google ranks pages
• Keyword research for local and national projects
• On-page SEO: titles, meta descriptions, headings, internal linking
• Technical SEO basics: site speed, indexing, sitemaps, robots.txt
• Local SEO for “near me” and “in Bareilly” searches
• Content optimization for blogs and service pages
• Introduction to SEO tools (Search Console, basic third-party tools)

Outcome: You’ll be able to rank local websites, blogs and business pages on Google for targeted keywords.

Learn to drive instant traffic and leads using paid search and display campaigns.

• Google Ads account setup and interface overview
• Search campaigns: keyword match types, ad groups, ad copy
• Display campaigns: banners, placements, targeting options
• Budgeting, bidding strategies and quality score
• Conversion tracking setup (forms, calls, leads)
• Campaign optimization based on data and ROI

Outcome: You’ll know how to set up and optimize Google Ads for local services, institutes, clinics and ecommerce.

Generate qualified leads on Facebook and Instagram for Bareilly-based and national businesses.

• Business Manager & Ad Account setup
• Campaign objectives and when to use each
• Audience targeting: location, interest, behavior & custom audiences
• Lead form campaigns vs landing page traffic campaigns
• Pixel setup and basic event tracking
• Ad creative, copywriting and creative testing
• Scaling campaigns and reducing cost per lead

Outcome: You’ll know how to run Meta lead generation campaigns for coaching, real estate, clinics and local businesses.

Use YouTube and video ads to build authority and generate brand awareness.

• Channel setup, branding and basic optimization
• Video SEO: titles, descriptions, tags and thumbnails
• Content planning for local and national audiences
• In-stream and in-feed ad formats on YouTube
• Hook strategy and watch-time improvement basics
• Intro to monetization and long-term content strategy

Outcome: You’ll be able to grow channels and run YouTube ad campaigns that support your overall marketing funnel.

Measure what matters and make decisions based on data, not guesswork.

• Introduction to Google Analytics and GA4 basics
• Understanding traffic sources, user behavior and events
• Setting up goals and conversion tracking
• Reading reports to improve campaigns and landing pages
• UTM parameters and tracking multiple campaigns

Outcome: You’ll understand how to track performance for SEO, Ads and social campaigns effectively.

Build your own blog or affiliate website as a parallel income source.

• Niche selection and competition research
• Creating a content plan that can rank and convert
• Writing SEO-optimized blog posts
• Intro to affiliate networks and offers
• Traffic generation strategies for blogs

Outcome: You’ll be ready to start and grow your own blog or affiliate site using SEO and content marketing.

Design professional graphics even if you’re not a designer.

• Introduction to Canva and its interface
• Designing social media posts, reels covers and stories
• Ad creatives, banners, thumbnails & simple brand kits
• Using templates, grids and elements effectively

Outcome: You’ll be able to create ad-ready creatives for campaigns and social media in minutes.

Create landing pages that turn visitors into leads and customers.

• Essential structure of a high-converting landing page
• Headline writing, offer placement and CTA design
• Form integration, thank-you pages and confirmations
• Basics of A/B testing layouts and copy

Outcome: You’ll know how to build and optimize landing pages for campaigns across Google, Meta and email.

Set up systems that follow up with leads automatically.

• Email marketing tools and basic workflows
• WhatsApp automation concepts and sequences
• Chatbot fundamentals for websites and landing pages
• Intro to CRM tools for managing lead pipelines

Outcome: You’ll understand how to build simple automation flows that support sales teams and campaigns.

Use collaborations and content strategies to boost visibility.

• Identifying the right influencers for a brand
• Approach, collaboration formats and deliverables
• Social media content calendars and posting rhythm
• Engagement tactics for Instagram and Facebook

Outcome: You’ll be able to plan influencer collabs and social media growth strategies for brands.

Use AI to work faster, smarter and more creatively.

• Using AI for keyword and audience research
• Drafting ad copies, blogs and captions with AI assistance
• Idea generation for hooks, offers and creatives
• Limitations and ethical use of AI in marketing

Outcome: You’ll know how to integrate AI into your daily marketing workflow without losing strategy control.

Understand how to sell products online using stores and marketplaces.

• Basics of ecommerce stores and product pages
• Intro to Amazon, Flipkart and other marketplaces
• Product listing optimization and catalog structure
• Running performance campaigns for ecommerce
• Reading ecommerce reports and scaling bestsellers

Outcome: You’ll be ready to assist ecommerce brands and sellers with performance-driven marketing.

Protect and grow a brand’s online identity over the long term.

• Basics of brand positioning and messaging
• Managing reviews on Google, marketplaces and social
• Handling negative feedback and basic crisis response
• Creating touchpoints that build trust and recall

Outcome: You’ll understand how to support long-term brand building and reputation for clients and companies.