70 Popular SEO Interview Questions and Answers in 2023

SEO Interview Questions

Whether you have to attend an SEO interview and wonder what all questions you can go through?

Then you are at the right place as Search Engine Intellect will tell you the 70+ questions and answer guide to help you understand the depth and real intent of SEO interview questions. You can also go through our digital marketing courses to gain more expertise. So let’s started:-

This is almost the first interview question you will face.

According to Moz, SEO is” the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”

SEO helps businesses rank their website with potential keywords on the first page of SERP, thus increasing website traffic. If you’re fresher, reading Types of SEO in digital marketing will be helpful for you.

This is a favourite SEO Interview questions to be asked.

The answer can be in different ways. For example, you can discuss your knowledge and experience in SEO or show a lot of interest in working in your company and take challenges in the job.

I have found that years of experience in SEO bears little relevance to your actual SEO job knowledge and ability to get results.

This question helps employers to get an idea about your knowledge and what value you will bring to their company.

SEO is essential to businesses for increasing organic traffic and bringing the website on the search engine page. Because CTR decreases gradually with each position, and if you want your business to be successful online, it is essential to have a well-optimized website.

SEO web designing is designing and developing websites to make them search engine friendly, whereas search engine optimization is the art and science of getting page rank higher in the search engine like Google.

Everyone knows the word SEO is stands for Search Engine Optimization.

According to Google, A Search engine is “a program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web”.

Search engines answer the queries entered by users and give them a list of relevant results based on various factors.

There are so many types of Search engines. Some popular search engines other than Google are Bing, Yahoo!, DuckDuckGo & Yandex. YouTube is also a search engine that only results in video results. If you consider traffic, YouTube is the second most popular search engine in the world.

According to industry best practices most important Google ranking factors are mainly based on:

Quality Content, Website Speed, Domain Authority, Quality and Relevant Backlinks, Mobile-Friendly Site and Use of HTTPS, etc.

The answer to this SEO Interview Questions and the one above will be the same, but not always. If it’s not, this is probably the one thing they would love to most look forward to, provided the opportunity.

Organic results are displayed by search engines based on Relevancy, Quality and Other Ranking Factors. Organic results are unpaid results. The ranking of organic results is based on various factors. You can’t manipulate organic results by paying Google but can be improved by having high-quality content and improving user experience.

Search engine results pages are much more than a list of paid and organic links. Local results, answer boxes, carousels, and more are all essential parts of search results.

The candidate should demonstrate a knowledge of these SERP features and how they factor into their optimization efforts.

TLD- Top Level Domain. It is the final part of an internet address. There are different types of TLD such as .net, .org, .com etc.

Web hosting is access to space web hosting companies provide where you can build your website. The server has to connect to the internet. When visitors type the domain name, their device connects to the server, delivering the pages.

When it comes to using tools, it varies from person to person. So you can tell the tool you like the most and a reason behind choosing that specific tool over others.

URL stands for Uniform Resource Locator. It is the address of the web page. Following are its components:

  • Protocol: the method used to process the URL (HTTPS, HTTP, etc.)
  • Domain: the domain name (ex: upgrad.com)
  • Path: the folder and page of the website
  • Query string: parameters for dynamic data
  • Hash: Finds the specific section of a webpage.

You have not applied for these positions, but being an SEO, you may need to perform these roles sometimes, so having experience in these fields will increase your selection.

The list of methods that follow Google’s guidelines is called White Hat SEO.

The list of methods that are not following Google’s guidelines is called Black Hat SEO.

The list of black hat SEO practices that should be avoided are as follows:

Cloaking, keyword stuffing, link exchange, buying links, PNB, link hiding, link farming, gateway or doorway pages.

Any SEO Interview Questions is not complete without this question.

The do-follow link is the default hyperlink. When search engines find a do-follow link, it crawls the page and passes authority from one website to another. It is also called link juice. More do-follow links from high authority sites increase the possibility of better ranking in SERP as a backlink is still an important ranking factor.

This question is also a critical SEO interview questions

No-follow is another type of backlink where webmasters can tell search engines not to follow the specific link.

Businesses use nofollow links when they link social media sites or any other third party sites and don’t want to pass their link juice to those websites.

A Do-follow link passes the link juice from one domain to another and is more valuable in terms of SEO, whereas the no-follow links are less valuable and don’t pass the link juice.

Keywords are words or phrases search engines users use to find relevant content. They are also known as queries.

After the complete analysis, we need to figure out the list of keywords your potential users use, implement those keywords on relevant web pages, and optimize them to rank higher on search engines.

Keyword frequency is the number of times a specific keyword phrase appears on a web page. While optimizing a web page, we must ensure we don’t use the keyword so much that it becomes keyword stuffing.

Keyword difficulty is to define how difficult it is to rank for a specific keyword based on its popularity and competition. The more incredible the keyword difficulty, the more the number of backlinks needed.

Keyword Proximity tells the distance between two keywords on a web page.

Keyword Density is the percentage of times a keyword or phrase appears on a specific web page. When the keyword density is higher than the recommended level, it might trigger search engines to think it’s keyword stuffing. So, we need to make sure the keyword density is not too high for any primary or secondary search phrases.

Keyword Stemming is a process of identifying the root word of a keyword and creating new keywords by adding suffixes, prefixes and pluralization.

If your answer is no, there is no need to worry as most SEOs are not advanced enough to build their tool.

And if yes, then it’s a plus point for you. You can go ahead and explain its details.

Header tags are the same header on your page. It ranges from <h1> to <h6> with H1 being the biggest and H6 smaller. H1 and H2 are considered to be the most important for SEO.

Links coming from another domain to your domain is known as inbound links.

Outbound links are the links that connect your website to another website.

Keeping a few outbound links to high authority sites might be helpful as you tell search engines more about the content you have, and it creates a connection from your website to other relevant websites.

But having too many outbound links might hurt your SEO as they pass link juice from your domain to another domain. It is recommended to have no-follow links to outbound links to avoid giving on authority.

Outbound links are links that link your website to another website, whereas inbound links are incoming links from other domains to your domain.

Robots.txt is a text file. It instructs search engine crawlers about indexing and caching a web page, file of a website or directory, or domain.

An anchor text is clickable text in a hyperlink. Anchor texts help users to understand what the page is all about. It also holds SEO value if keywords are implemented. But in case of over-optimized, it might get punished by Google.

Anchor text should be natural, and diversity is essential like branded, long tail, image links, partial and exact matches.

Anchor text is essential to SEO because it gives a clue about how Search engines use anchor text to understand the context of the page it indicates the linked page. It holds some SEO value in terms of understanding search engines what the page is all about.

Robots Meta Tag tells the search engines how to treat the page with commands like FOLLOW, NOFOLLOW, INDEX & NOINDEX.

RSS Stands for Really Simple Syndication. RSS Feed submission is the process of submitting RSS feeds to the RSS submission directory. It is helpful for users to get updated on multiple blogs, websites and news from a single location.  RSS usability is very limited now, and the way people consume content has changed over time.

Referral traffic is the visits you get from third-party domains. You can improve the referral traffic by building or earning links from potential and relevant websites.

In search engine marketing, PPC is a kind of advertisement campaign in which advertisers are charged when users click on the advertisement. The amount charged to the advertiser is called Cost Per Click (CPC).

It is a web page where users can access the list of pages adequately organized and structured, which helps them understand and navigate the site smoothly. It is helpful for big websites.

In 2011, Google introduced a Panda update to penalize and devalue the website having lower quality content and reward high-value websites.

Penguin update helped Google find websites that violate Google’s guidelines and build backlinks to improve SERP ranking. This update was introduced in 2012 to find sites that have spammy backlinks and penalize them.

Here, you have to mention the list of tools you used in the past or the present like Google Analytics, Google Search Console, SEMRush, Similar Web, Screaming Frog, Ahrefs, Alexa.etc.

When the new links are earned from the third party website, we only get the value from the press release. It costs money to publish press releases; therefore, it is essential to make sure that the story is interesting enough to earn quality backlinks.

The process of acquiring hyperlinks from other websites to your own is known as link building.

And if your content is worth linking to and is, therefore, more credible when compared to a website not connected to externally. This means link building is what SEO professionals do to try and get links to their websites to improve search results.

Backlinks are also known as inbound links as they represent another website’s traffic coming to your website. Backlinks are the links other than your links that go back to the page on your website. The quality and quantity of backlinks also help in getting a higher ranking in search engines.

There are so many valuable tools you need to demonstrate your knowledge and proficiency with them while answering this question.

AMP stands for Accelerate Mobile Page. It is an open-source project to help publishers increase the speed and improve the readability of their web pages on mobile devices.

PageRank is about credibility and is used to rank your pages. Credibility is determined in part by the age of the page, the amount, quality content, and the number of inbound links.

Hummingbird was an overhaul of Google’s search algorithm, released in 2013.  Hummingbird has helped to make search more about context and less about keywords, and it helps Google better understand the searcher’s intent, not just keywords.

Domain Authority is a search engine ranking score developed by Moz. It predicts how well a website will rank in search results.

To answer this question, you need to talk about those blogs and newsletters you follow. You must include some well-known SEO websites such as Moz, SearchEngineLand etc. and also have any others you find beneficial.

URLs should optimize for keywords. URLs should be simple, short and easy for readers to understand.

Understand first why it happens and then fix the issue altogether. And then apply for re-inclusion.

A landing page is a web page that a user ‘lands’ on when he clicks on a particular link. This link can be from an email, ad, other website or any other source.

To track the results of a particular campaign landing page is created. The two primary goals of a landing page are lead generation and conversion.

Alt text is also called alt tag or alt descriptions. It is a written copy of an image that appears on a webpage and describes what the image represents.

It is useful when the image cannot load and rank in search engines in the “Image” tab.

A doorway page is also referred to as a gateway page. It is a web page created solely to rank high for particular search queries, and they do not offer what the user is looking for in the search engine.

Rich snippets are excerpts or previews of your page. Some common rich snippets include reviews, recipes and events. Additional data is extracted from your page and displayed before a user clicks on your link.

A website made in HTML is better from an SEO perspective.

Crawling is an automated process that enables search engines to visit web pages and gather URLs for indexing. The search engines have software robots, known as web spiders or web crawlers, for crawling. When the crawler visits a page, it copies it and adds its URL to the index, called indexing.

It also follows the internal and external links and can find whatever is published worldwide. They also check the changes and updates in their web page and update the index accordingly.

It is the process after crawling. Indexing is the process of building an index by adding URLs of web pages crawled by the crawlers. 

Whenever users enter search queries, the index provides the results for search queries within seconds. Without an index, it won’t be possible for a search engine to render search results so fast.

A sitemap refers to the map of a website. It is the detailed structure of a site that includes different sections of your site with internal links.

A 404 error is an HTTP response status code that indicates that the requested page could not be found on the server. This error is generally displayed in the internet browser window, just like web pages.

A link audit is an activity to audit the backlinks of your domain. Link audit helps you understand the type of backlinks you receive and lists of backlinks you want to add to your disavow list.

  • An SEO Manager is responsible for coordinating and implementing SEO and SEM programs for clients.
  • They oversee and blend with the content, design, social media, and marketing teams and manage off-site and onsite optimization projects.
  • An SEO manager is responsible for coordinating SEO efforts, both on-page and off-site optimization.
  • SEO manager develops and executive SEO strategies with the help of his team of SEO specialists. They also need to have basic knowledge of web design and development.
  • Analyze and report the performance of the projects. Optimize the website landing page, fill the content gap and track KPIs.

Keyword Prominence in SEO is a technique to place keywords or phrases within a Web page in areas like page header, meta tags, opening paragraph or start of a sentence.

LSI stands for Latent Semantic Indexing. LSI keywords are conceptually related terms that search engines use to understand the content on a webpage deeply.

Long-tail keywords are used to target specific user queries. Long-tail keywords are longer and contain two or more words.

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I hope this comprehensive guide helps you understand the basics of SEO skills and help you crack your interview. But in the end, what matters most is your practical experience and knowledge – Best of Luck.

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