A measurable marketing goal should be established before you begin working on any SEO or PPC campaigns.
SEO assists you in identifying the most significant keywords and phrases for your business, which is critical for determining where to focus your PPC ads.
This will allow you to deliver more relevant content and obtain higher conversion rates from SEO and PPC campaigns that are effectively integrated.
Taking the time to optimize landing pages for both SEO and PPC techniques will ensure that the combination of both delivers the best results.
This will assist your organization in identifying areas for improvement and will allow you to change your SEO and PPC strategy accordingly.