Factors that affect cost-per-click (CPC) on Google AdWords campaigns

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AdWords campaigns use a cost-per-click (CPC) model to determine the cost of clicks on ads. The CPC of an AdWords campaign is affected by several factors, such as:

1. Keyword competitiveness

The CPC for a keyword is likely to be higher when it is more competitive.

2. Ad relevance and quality

CPCs are will be lower for ads that target relevant keywords and are of high quality.

3. Targeting

Your ad's CPC can be affected by choosing a location, language, and other targeting options.

4. Ads Format

The format of your ad (e.g., text, display, video) may also influence the PC.

5. Quality Score 

Better quality scores are indicated by higher numbers. The quality score increases the chances of winning the bid.

6. Bid Amount

CPC is also affected by the bid amount you set for your ad.

You can improve the performance of your AdWords campaigns by understanding and optimizing these factors.

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