Most Important PPC KPIs You Should Be Tracking

1. Impressions

The number of times your ad appears on a search engine results page or on any PPC platform or website is called an impression.

2. Clicks

Getting results with PPC begins with clicks. Clicks are all about how many people click on your business ads.

3. Click-Through Rate (CTR)

A click-through rate measures the number of times your ad is clicked against the number of times it is viewed.

4. Cost Per Click (CPC)

Cost per click determines how much you will have to pay when someone clicks on your ad.

5. Cost Per Acquisition (CPA)

The "cost per acquisition" indicates how much an advertiser actually pays for each new customer he acquires.

6. Quality Score

The quality score measures the quality and relevance of your ad content. It depends on past performance, CTR history, landing page experience, keyword relevance, and ad content relevance.

7. CPM (Cost per thousands of impressions)

Ad impression cost is the cost of each impression, regardless of conversion. Understanding how much you're spending on each view will help you make informed decisions about your ad budget.

8. ROI (Return on Investment)

It helps you determine which campaigns are most effective and where you should invest more money to achieve the best result.

9. Engagement Rate

It shows you how often people interact with your ads (clicks, views, etc.). This helps you determine which ads are working best and where further investment is necessary.

10. Conversion Rate (CVR)

Conversion rate provides a clear picture of the success of your campaigns. This is calculated by comparing the average number of visitors( or clicks) who convert into leads or customers.

11. Return on Ad Spend (ROAS)

An ad campaign's return on investment is the amount of revenue that a business earns based on the amount spent on the campaign.

12. Customer Lifetime Value (CLV)

The lifetime value of a customer can help you determine the quality of customers coming in from PPC campaigns based on their lifetime profit.

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