Key  Pillars of Digital Marketing

1. Search Engine Optimisation (SEO)

SEO  is an essential marketing technique that aims to get your website to the top of a search engine result page using high-quality content.

2. Pay Per Click Advertising (PPC)

Advertisers pay publishers for every "click" on their advertisements through the pay-per-click model.

3. Content Marketing

Content marketing is the process of creating and distributing marketing messaging for a targeted audience in order to achieve specified business goals.

4. Social Media Marketing (SMM)

Social media marketing is the use of social media platforms to engage with your audience in order to develop your brand, boost sales, and improve website traffic.

5. Mobile Marketing 

Mobile marketing is an integral part of a digital marketing strategy that uses mobile devices to reach a target audience.

6. Email Marketing

Email marketing is the process of using email to target your audience and customers. It increases conversions and revenue by giving important information to subscribers and customers to assist them reach their goals.

7. Affiliate marketing

Companies use this model to increase web traffic and lead generation by enlisting and compensating intermediary publishers.

8. Video Marketing

Using video marketing to promote, educate, and reach your audience is a great way to increase engagement on your digital and social channels.

9. Reputation Management

Customer loyalty is one of the most important aspects of digital marketing. Maintaining a good brand reputation is another important aspect.

10. Relationship Building and Outreach

The use of email outreach is a powerful method for building relationships and sharing valuable information.

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