Types Of PPC Ads

1. Search (Text) Ads

[{"selector":"#anim-91846943-7ba3-4804-8051-c03152d0159f","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-57deaf7d-f55a-4da8-b583-4a47e6dbbd6f","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-603916c9-48a1-4bfd-af72-bfa356866f87","keyframes":{"opacity":[0,1]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2f1ea7bd-5b9b-4f5d-aa4f-eb52f31bc40f","keyframes":{"transform":["translate3d(-116.59192%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a56d5346-a667-4a32-a18b-bd5083bf3c1f","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7fd0ed06-4e11-4a09-bfd6-b0eb806549ea","keyframes":{"transform":["translate3d(-111.93548%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fc5f481f-a243-45b8-919e-252858a4272c","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-341f3dba-42f1-44b4-9e0f-57e0dbb7506a","keyframes":{"transform":["translate3d(-112.58065%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] When people search for terms, these ads appear in the search results. They are crucial for driving traffic to your business. Google Advertising and Microsoft Advertising are two popular platforms for creating search ads.

2. Display ads

[{"selector":"#anim-50a83dda-7532-4746-8076-dabb0a8370b0","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8a4e6be1-d311-4a5b-98be-649b34b5f1dd","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-acde8337-a8c7-40f9-aa48-a8f2c03a8a9a","keyframes":{"opacity":[0,1]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-459d3728-1ba7-4fa3-9cd4-c28ec47e51bd","keyframes":{"transform":["translate3d(-116.59192%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8fd9751a-123a-496d-9c26-77c6bb0287e0","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1a134451-e635-4b6f-8748-929eef40bcf0","keyframes":{"transform":["translate3d(-111.93548%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f42245c0-f678-4111-93c0-7d0b68743597","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-67fad824-1f89-4cd8-99c2-ae83d57fc1eb","keyframes":{"transform":["translate3d(-112.58065%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Display advertising is a type of paid advertising in which you promote your product or service to people who are surfing the internet. Google Ads, Criteo, and AdRoll are popular platforms for creating display ads.

3. Shopping Ads

[{"selector":"#anim-a8d1578f-d4ff-4ad9-bb80-f7de22c3e36d","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ec2aa981-6945-4d1b-9fc1-b638ccec8666","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b74d1813-4454-436d-a0ef-4e5f6fc17d83","keyframes":{"opacity":[0,1]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-94ed69c3-6859-4ab1-a6ca-acea807df4cb","keyframes":{"transform":["translate3d(-116.59192%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-26625f3d-5fb4-4c54-8e07-3503b3ba1cf3","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-79eafd9c-062d-4ee6-9a0d-7accdb61503a","keyframes":{"transform":["translate3d(-111.93548%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7fc51753-a7af-4f7f-b679-9b1414fcbb1b","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7788ec16-e1f0-47cd-810b-4e2f3fba7a32","keyframes":{"transform":["translate3d(-112.58065%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Shopping campaigns allow ads to appear on search engines. In a shopping ad, you'll find a picture of the product being sold, the price, the title, and a description of the product. Google Ads and Microsoft Advertising are popular platforms for creating shopping ads.

4. Social media ads

[{"selector":"#anim-fd2424dd-944a-4032-887a-c950c3776383","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-234766e8-7574-4889-ac43-c634fcec28dd","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-79a3d23f-eec2-46b7-aa9a-977ff13eb83d","keyframes":{"opacity":[0,1]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b9a356f1-2d07-4bab-9fb4-9821a889f68c","keyframes":{"transform":["translate3d(-116.59192%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fd145130-4e47-4a8a-b97f-d747618b7714","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3607b761-f20e-4244-8ec2-2d4123644be4","keyframes":{"transform":["translate3d(-111.93548%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-07671e73-daad-4a26-a1a9-9de3d16896c1","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-42ce6c24-c0bf-4e5f-81c9-c850fb2d8854","keyframes":{"transform":["translate3d(-112.58065%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] These ads appear in social media feeds across a variety of platforms. It's a convenient way to connect with your social media followers. Facebook, LinkedIn, Twitter, Quora, Pinterest, and Reddit are popular platforms for creating paid social ads.

5. Remarketing Ads

[{"selector":"#anim-1d3a8698-9190-48db-b91a-4baed5b22dcc","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bc663210-f6a8-4d89-b576-b5a62fe6ed20","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-44b2cd43-01ff-4ca5-befe-d3318abd274b","keyframes":{"opacity":[0,1]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a66eb577-f6c1-4363-b56e-e43c3a7f3af5","keyframes":{"transform":["translate3d(-116.59192%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-941092f8-2e38-4fc0-a075-3c0273ed56fd","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-46bcc109-6bf7-4f26-9fb8-94ff68480ba3","keyframes":{"transform":["translate3d(-111.93548%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-225b3801-99be-495a-a332-0db4e55a2741","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-730fcde7-2961-4b56-aebb-d015685b95bf","keyframes":{"transform":["translate3d(-112.58065%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Remarketing ads are one way to reengage your audience with PPC campaigns. Remarketing campaigns are incredibly successful PPC campaigns. Google Ads, Criteo, and AdRoll are popular platforms for creating remarketing ads.

6. Google shopping ads

[{"selector":"#anim-89103c13-5739-4c43-a22e-7bcc995bbd11","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9db641bd-52d6-4c73-8046-c76f1a03f6d8","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2758204f-601a-4298-afff-eea276d811aa","keyframes":{"opacity":[0,1]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-87683bb6-6359-48e3-9cd2-3daf736de58c","keyframes":{"transform":["translate3d(-116.59192%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-204c4715-5673-43a8-a19c-ea445493391b","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-33b950f9-33b7-4716-9dc3-b8016534424e","keyframes":{"transform":["translate3d(-111.93548%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5bd15901-5b2c-4026-8f8a-798ab3f131b1","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fec39032-050c-4c14-9d13-8915f90b3fbe","keyframes":{"transform":["translate3d(-112.58065%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] E-commerce businesses can also use Google Shopping ads in PPC marketing campaigns as a tool to help leads find their products. Google Ads and Microsoft Advertising are popular platforms for creating shopping ads.

7. Gmail Sponsored Ads

[{"selector":"#anim-0acf2d6d-de2c-4887-b2a4-317cd5de27ec","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7f58df3f-5020-4c4a-9490-8b7d65ba2ea7","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-09d75ad4-e0d5-41e1-99bf-f752b391a266","keyframes":{"opacity":[0,1]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d8f67ced-74b8-4961-b341-eb5a3116cd2b","keyframes":{"transform":["translate3d(-116.59192%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b0f59fbb-ec03-4f0c-b3fe-b093ae1ca7ab","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7a258143-6497-4b57-ba29-11f01fde7620","keyframes":{"transform":["translate3d(-112.54237%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-48455ccb-f52a-4fe1-961d-d9025f1a11e3","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ece0f23f-530c-49a5-a56e-234285b5d0f9","keyframes":{"transform":["translate3d(-112.58065%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] You can use Gmail-sponsored promotions to increase brand awareness and drive traffic to the top of the funnel. Google Ads is a popular platform for creating Gmail Sponsored ads.

8. Instream ads

[{"selector":"#anim-37f312e7-ffb6-434b-b614-5f7252a151d8","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7736b448-f70c-4cda-b8fd-573bee9e3b39","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-538bc011-4800-4e88-8a6d-d953bc2b0ccc","keyframes":{"opacity":[0,1]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f9846ea1-2be9-42e5-8275-685c859bf69a","keyframes":{"transform":["translate3d(-116.59192%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5e0d7e29-dd96-463b-aa19-de88ef31c396","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d72b287a-e087-404b-a689-eaafcca13e59","keyframes":{"transform":["translate3d(-112.54237%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5f9f3440-aed3-49fb-8482-dc07cbe10e05","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ce6f156d-f413-4054-818a-9e1151f3202c","keyframes":{"transform":["translate3d(-112.58065%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Youtube instream ads are audio-visual ads placed during breaks in videos. As the ads are audio-visual, they are more memorable. Google Ads is a popular platform for creating video ads.

9. Amazon Advertising

[{"selector":"#anim-0f5d7444-2b67-428d-adc6-7c264e1a49f2","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2667beb1-d149-4d47-ae68-f03c3c63edb1","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f4daa3a1-841c-4ef8-b01f-cea1510f3297","keyframes":{"opacity":[0,1]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6e236f35-c148-4e6a-add2-8b40f2cc038c","keyframes":{"transform":["translate3d(-116.59192%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-94137f47-767f-4f83-af5b-a864fddf1168","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7978d39f-9840-4d44-841c-881216ae1bed","keyframes":{"transform":["translate3d(-112.54237%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-661a32c0-49f5-4fea-b923-8b63d4ca2b15","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dd7c93ef-9cea-4b69-8083-6550833a8a98","keyframes":{"transform":["translate3d(-112.58065%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Businesses can advertise their products on Amazon using the pay-per-click model by using Amazon Advertising. Amazon Advertising is a popular platform for creating Amazon ads.

If you want to know more about this story then click on the link given below:

[{"selector":"#anim-9f0d3ffa-2678-4fb1-a278-4956f4dfd94b","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-56f4edb7-28ed-40c0-a16f-60c2825d7c9c","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7da0576d-60c7-461c-9aaa-ca67770c982f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e8219afb-e468-419e-a6d5-f28017b26a53","keyframes":{"transform":["translate3d(0px, 237.84382%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more